Audience Groups

• First time users:
  These want to explore what products and services are offered at Waste Management.
  

• Regular visitors:
  These want to add or edit the current services they're receiving and check their service dates and updates.

Strategic Opportunities

• Organize design system

  Create a clear organizational structure to the elements of the site system so that it's easy for the WM editorial team to manage the system

• Raise brand awareness

  Transform WM's brand image into a one approachable and convenient service.

• Improve user journey

  ‍Piece elements together to facilitate a user's journey that surfaces the most helpful content in the right moments.
  

First, I dove into the current system.

• By creating a CRD, a documentation that entails all the information about the current web system, I was able to understand the current templates and components.
  
  I organized by component type and ones that need a redesign or a reskin. This enabled me to view the system at a high level and confidently suggest to the client the areas that need improvement and the scope.
  

Then, we established the template system.

• To help guide editorial strategy and execution, I supported strategists in identifying and defining the following templates:
  

Wireframes and Components

• An example of a new component wireframe is below. This Calendar component allows users to input their home/business addresses and dynamically displays relevant weather updates, holiday and service schedules based on user's area.
  

Working with Visual Designers

• I collaborated with the visual designers to review the visual enhancements.
  

Annotations

• Taking a note of the existing WM annotations, I, with the team, reinvented the formatting to be more inclusive of the detail functionalities from the technical perspective, focusing on individual Global Elements, Template, Component, Card levels.